[2022 Version] How to Start and Grow an E-Commerce Business by Charles Camisasca

Warning: this book cannot make you rich.

Probably not the blurb you expected for a book about making money online, was it?

But here’s the reality: there is no book on earth that can give you the Golden Ticket. The idea that you can print money from a magical money vending machine (“put $1 in, you’ll get $4 out!”) is a lie. It is spread by internet marketing gurus who have a vested interest in your belief in it. More belief in the lie = more seats sold in their “masterclass.”

So, what’s the truth?

You need to learn the fundamentals. In How to Start and Grow an E-Commerce Business, we’ll teach you the time-tested principles of entrepreneurship and digital marketing. We’ll show you the framework that thousands have used to create brilliant businesses, since long before the dot com boom.

But this book cannot make you rich. It’s up to you to find it within yourself to apply the fundamentals to the real world. We’ll teach you the steps, point you towards the right resources, and encourage you to take action. However, at the end of the day, the task of building a great business lies on one person’s shoulders: yours.

If I said anything else, I’d just be spreading the lie.